Campaign to promote exclusive breastfeeding in Zambia

Campaign to promote exclusive breastfeeding in Zambia



The Ministry of Health in Zambia developed this television spot to increase awareness of the benefits of exclusive breastfeeding. USAIDs Infant & Young Child Nutrition Project, the National Food and Nutrition Commission, the Health Communications Partnership, and UNICEF worked together with the Ministry of Health to develop the advertisement as part of a campaign to improve exclusive breastfeeding rates and prevent malnutrition in Zambia

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